Listee Features — Marketing

Kelly Zeigler

KELLY GARRETT ZEIGLER

Kelly Garrett Zeigler has excelled as the vice president of global consumer and shopper insights for Vans, a subsidiary company of the VF Corporation, since 2017. In this role, she is responsible for elevating consumer voices within the company, conducting market research, trend forecasting, and collaborating with the brand president and other department heads. She previously served AT&T/DIRECTV as the director of consumer and competitive insights from 2011 to 2017. Prior to AT&T, Mrs. Zeigler headed up the global consumer insights function at Belkin International within the office of corporate development. Earlier in her career, she cultivated her international insights at Mattel and Disney’s consumer products division between 2002 and 2011 Mrs. Zeigler began her love of insights at Stanford University. First earning a Bachelor of Arts followed

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MARJORIE BAUMBERGER

Marjorie Baumberger, since her birth on a small Appalachian hill farm and attending a nearby one room school through the fourth grade, had the support of a community of neighbors working toward not only their own good but also that of the community.  Graduating high school, she was named class valedictorian.  At that time she considered attending college, however, it was several years later after volunteering for a two year term with the AmeriCorps National Service that Ms. Baumberger received her associate degree in business. At that time, Ms. Baumberger was named to the 2003 All Ohio Academic Team of two year colleges.  She has been a member of Ohio’s Appalachian country for the past decade, participating in their endeavors

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Lauren Bogle

LAUREN BOGLE

With a Bachelor of Science in agricultural communications from Texas Tech University, Lauren Bogle initially began her career in broadcast journalism with Fox and PBS. After realizing that digital media would soon disrupt the traditional broadcasting business model, she transitioned toward advertising in order to pursue a more sustainable career. Ms. Bogle worked as a social media content manager for 2930 Creative and as a social media specialist with Warren Douglas Advertising. In 2017, she established the Bogle Agency. As the owner of her current agency, Ms. Bogle specializes in advertising, integrating digital strategies and videography. She oversees company social media, overall strategy and employee management, as well as accounting duties. As a leader, she takes pride in executing strategies

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Meredith Hafer

MEREDITH L. HAFER

Having worked on behalf of the Armstrong Flooring Corporation since 2012, Meredith L. Hafer distinguished herself as a residential channel marketing manager. She is likewise the chairperson of Armstrong’s Women’s Initiative Network, one of their diversity and infinity networks, a position which she regards as one of the highlights of her career. In her role at the Armstrong Flooring Corporation, Ms. Hafer’s responsibilities include leading her team to develop and execute channel strategies for all customers, as well as creating the three-year product roadmap, managing customer product line reviews, designing promotional calendars and market research. Having been with the Armstrong Flooring Corporation for numerous years, she has previously served as a finance business analyst, a procurement manager and a supply

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Vicky Allen

VICKY ALLEN

Vicky Allen is renowned as a programmer and a marketing professional with more than 30 years of expertise in software, data center and telecom applications. Initially intending to become a teacher, she decided to shift her major when she realized that she would have a more stable career path in the technology field. Ms. Allen eventually graduated from Temple University in Philadelphia with a Bachelor of Business Administration in business and computer science in 1980. In 1977, Ms. Allen began her career with the Burroughs Corporation as a quality assurance technician. She subsequently served the aforementioned corporation as a software quality assurance engineer in 1978 and a systems analyst from 1978 to 1981. Working as a financial programmer analyst for

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Anki Ahrnell

ANKI AHRNELL

Anki Ahrnell is a business executive with more than 40 years of expertise in business development and digitalization. She believes that technology should be understood as a key part and the primary driver of all business sectors. Ms. Ahrnell is proud to have helped lead the shift in business technology integration throughout her career and to be a role model for women in business development. Having earned a bachelor’s degree from the Stockholm School of Economics and Business Administration in 1975, Ms. Ahrnell began her career in 1976 as an analyst for an antitrust ombudsman in Stockholm. She joined IBM Sweden in 1977 as a financial planning analyst, transitioning to become a business analyst between 1981 and 1982. From 1983

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Kris Holden

KRIS HOLDEN

Initially wanting to go to law school, Kris Holden graduated high school, but was tired of going to school and just wanted to work. Finding her sense of accomplishment and joy, she decided to work for a year before going to school. She started working for a title insurance company and by the age of 19, she opened her own escrow company. Ms. Holden had a strong drive to do something interesting and productive, and wanted to help people. She does a lot of design work, as well to help her clients who are selling get the best price for their property. She updates the homes and gets them staged to sell for top dollar. Ms. Holden began her professional

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Debi Burrows

DEBI R. BURROWS

The owner, head storyteller and marketing strategist of Penguin Suits, Inc., since 1992, Debi R. Burrows’ company does all levels of marketing. However, hers works to pinpoint what a company would need. It really depends on her target audience as to where they need to be. She does that, and then works on their message. Ms. Burrows tries to give everybody a tagline or something they can play off of, so the theme of their marketing revolves around that of their brand more than just a name. It has a texture and a feel for who they are. In addition to this tenure, she also teaches at the Alamo Colleges in San Antonio since 2011. Ms. Burrows grew up in

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Zane Carson-Carruth

ZANE CARSON-CARRUTH

Possessing a lifelong passion for etiquette, Zane Carson-Carruth loved beautiful manners and writing. She attained a certification in business etiquette and protocol, which enabled her to be published in a few magazines. People then asked her to write articles on the subject. She had written her first book about 25 years ago, but didn’t know how to get it published. When she went to get an etiquette certification, the women there had self-published a book and gave her advice, so she self-published her books. Ms. Carson-Carruth has always loved sales, and her career is an accumulation of everything she is passionate about. Ms. Carson-Carruth was always an insurance marketer for hard-to-place risks. The company she was working for was sold,

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Carolyn Strong

CAROLYN RAY STRONG

Concentrating on information design, content management and demand publishing throughout her career, Carolyn Ray Strong entered her profession because she was fascinated by information and how to best communicate and deliver it. Her parents were missionaries in Ethiopia from when she was six months old until after she was in college. Upon arrival in the United States, her aunt Dixy Lee Ray provided a home base and was a key mentor. Notably, her aunt became the chair of the Atomic Energy Commission and the first female governor of the State of Washington. Ms. Strong is known as a “third-culture kid,” and it provided her with the benefit of being comfortable with different cultures and languages. For jobs, this background helped

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