Listee Features — Marketing

Zane Carson-Carruth

ZANE CARSON-CARRUTH

Possessing a lifelong passion for etiquette, Zane Carson-Carruth loved beautiful manners and writing. She attained a certification in business etiquette and protocol, which enabled her to be published in a few magazines. People then asked her to write articles on the subject. She had written her first book about 25 years ago, but didn’t know how to get it published. When she went to get an etiquette certification, the women there had self-published a book and gave her advice, so she self-published her books. Ms. Carson-Carruth has always loved sales, and her career is an accumulation of everything she is passionate about. Ms. Carson-Carruth was always an insurance marketer for hard-to-place risks. The company she was working for was sold,

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Carolyn Strong

CAROLYN RAY STRONG

Concentrating on information design, content management and demand publishing throughout her career, Carolyn Ray Strong entered her profession because her parents were missionaries in Ethiopia from when she was 6 months old until after she was in college. Notably, her aunt, Dixie Lee Ray, was also the first female governor of the State of Washington. Ms. Strong is known as a “third-culture kid,” and it really provided her with benefits and being comfortable with different cultures and languages. For jobs, it really helped because she understood a lot about tailoring advertisements or documents to other cultures and establishing marketing materials for whole different cultures. Ms. Strong began her professional career as a mathematics and aerospace demonstrator for the Pacific Science

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Lynn Wurth

LYNN R. WURTH

Using her leadership, organizational and people skills, Lynn R. Wurth became involved in her profession through her faith; she prayed for guidance, and was led in the right direction. She began her professional life as the president of Newman Auto Glass in Phoenix in 1958, remaining in this position for 18 years before becoming the Phoenix branch manager of National Auto Glass from 1976 to 1978. She then served the Data Corporation as an account representative from 1978 to 1981 and Computer Graphics as an account/sales representative from 1981 to 1985. Most recently, Ms. Wurth was the advertising and business manager for The Catholic Sun from 1985 to 2004. Prior to the start of her career, Ms. Wurth pursued a

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TERESA M. BARBER

Overseeing the management of long-term relationships within her company, Teresa M. Barber has served as director of marketing and strategic communications with IMS ExpertServices since 2018. In this role, she works with big law firms and outside counsel for Fortune 100 and 500 companies that engage in or are handling commercial disputes, litigation or are working on patents matters protecting IP. They will identify the best possible potential expert witness ensure they are conflict free, that they have the credentials needed and provide those options to attorneys, litigators or inside counsel, later managing them throughout the process. Ms. Barber also takes care a lot of the standard marketing functions, supporting advertising, promotions, public relations, graphic design and branding. Prior to

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MARGARET EVANS

Hardworking and passionate, Margaret Evans wore a variety of hats over the course of her career. She started as a systems engineer with IBM Corp., and then became a systems supervisor at the U.S. Naval Academy and the marketing director of Fawcett Publications. From there, Ms. Evans raised to vice president and client service director of Neodata Services and director of marketing and sales at Palm Coast Florida Data Ltd. She retired from the latter role in 2003. Ms. Evans prepared for her endeavors by earning a Bachelor of Arts from Tulane University in 1960. She then obtained leadership positions with prominent organizations in her community, which helped her remain up to date with industry developments. Over the years, she

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