Lisa Allen-UrreaThe president of Allen-Urrea Commercial Brokerage in Albuquerque, New Mexico, since 2018, Lisa Allen-Urrea is extensively knowledgeable in the commercial real estate industry. Her main area of expertise lies in retail investment sales, land acquisition, landlord and tenant representation, and retail development. Prior to becoming the owner of her own company, Ms. Allen-Urrea found success as the senior vice president of Sedberry & Associates in Albuquerque from 2003 to 2018. During her time with Sedberry & Associates, she was mentored by its president, John Sedberry, and the president of Strategic Asset Management, Jim Trump. Both business leaders entrusted her with years of invaluable real estate acumen and counsel serving as a catalyst for her success.

Inspired by her grandfather, Joseph Goeke Sr., who was a commercial broker in St. Louis, Ms. Allen-Urrea knew she was destined for a career in real estate. A graduate of New Mexico State University, she earned a Bachelor of Business Administration with a double major in marketing and economics. After graduation, Ms. Allen-Urrea was selected as Miss New Mexico USA, traveling the state talking with high school students about achieving their dreams. Furthermore, she concluded her studies at the ICSC John T. Riordan Global School for Professional Real Estate Development in 2014. Additionally, she completed coursework at the Keith Cunningham School for Entrepreneurs and Tony Robbins Success and Fulfilment in 2017. Currently, she is mentored by Dan Sullivan through his 10x Strategic Ambition Program.

Civically, Ms. Allen-Urrea has served as an appointed governor, vice chair for the deaf and hard of hearing, and board member of Presbyterian Ear Institute, director of the Go Red for Women Heart Association’s Campaign, and taught preschoolers at Bible Study Fellowship children’s program for many years. She attributes her success to those who have invested themselves in her life and these few skills honed over years of daily practice. Additionally, Ms. Allen-Urrea credits her father, John Sedberry and Jim Trump for providing her with invaluable information on the real estate industry, as well as the art of negotiating.

For her accomplishments in the industry, Ms. Allen-Urrea was recognized among the Top 100 National Commercial Real Estate Influencers in 2019. She is a member of the Commercial Real Estate Development Association (NAIOP), the International Council of Shopping Centers (ICSC), the Commercial Association of Realtors of New Mexico (CARNM) and Delta Sigma Pi. Ms. Allen-Urrea attributes her success to her ever going curiosity, discipline, work ethic and desire to find a winning solution to any problem. She is very fortunate to have been able to work alongside the top leaders throughout the state. Outside of work, she enjoys traveling, hiking, playing golf, reading, country western dancing and, like her parents, celebrating life with her two sons and all she holds dear.

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