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Listee Features — Marketing

BRENDA R. VELAZQUEZ

Brenda R. Velazquez was born in Monterrey, Mexico, and immigrated to the United States in 1987 at the age of 7. It was this background, combined with her desire to support her family and the encouragement of her husband of 20 years, Luis Erik Velazquez Sr., to which she attributes much of her current success. She was further inspired by her father, an engineer, and developed a great love for marketing, business and construction. This led to her establishing Future Sign Co. in 2001, alongside her husband and mother-in-law, while working toward her citizenship, which she achieved in 2004. Today, Ms. Velazquez acts as the chief executive officer of Future Sign Co. and is responsible for conducting meetings to go

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Elena Lisle

ELENA “LENNY” LISLE

Holding considerable expertise in database, advertising, special events and promotional planning, and digital and social media, Elena “Lenny” Lisle was inspired to a career in marketing because of the combination of creative freedom and research and analytics that the career offered. She began her professional path as a recreation leader with the Valley-Wide Recreation and Park District in 1999 while working toward her bachelor’s degree at California State University, Fullerton. Graduating with a Bachelor of Arts in broadcast journalism, with a minor in public relations, in 2003, she also obtained SQL certification and spent time as a recreation specialist with the Community Services Bureau for the city of Fullerton from 2001 to 2004. She is deeply grateful to the support

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Samantha Culbertson

SAMANTHA CULBERTSON

Attributing much of her success to being a good listener and putting her clients’ needs first, Samantha Culbertson was inspired to a career in advertising and marketing through the support and encouragement of her mentors, including Heath Guinn, as well as her own passion for creative work. She first earned a Bachelor of Fine Arts in studio art and graphic design from East Tennessee University in 2012 before embarking on her career as the art director for Cumberland Marketing in 2013. Working with Cumberland Marketing for five years, she left the firm and co-founded ARO Creative Inc. in 2018. Now the art director of ARO Creative Inc., a full service marketing and advertising agency, Mrs. Culbertson’s duties include managing the

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Diana Shumick

DIANA LYNN SHUMICK

Diana Lynn Shumick is a retired office manager and marketing support specialist celebrating a career with IBM spanning more than 35 years. Ms. Shumick credits her start in the field to her intellectual curiosity and naturally outgoing personality. While she initially dreamed of becoming a social worker, she started working as a data entry clerk for Ohio Power Company and the Canton Police Department to finance her studies at Walsh College and Ohio University. Ms. Shumick transferred to Kent State University in 1971, a move that brought her to IBM as a systems engineer in 1973. She recalls that while social work remained close to her heart, the more time she spent in the technology industry and administrative leadership, the

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KATIE W. HARRIS

Katie W. Harris is a marketing expert currently making an impact as a partner in and chief operating officer of Get Found First, a digital marketing agency specializing in paid advertising, SEO and web design, and conversion management. Ms. Harris began her career in journalism. After earning an Associate of Arts in liberal arts from Ricks College and a Bachelor of Arts in communications and public relations from Idaho State University, she accepted a position as an assignment editor with The Morning News in 2008. Her interest in journalism was shaped by a lifelong passion for storytelling, and for the next four years, Ms. Harris focused on her work in media. In 2010, she accepted a second position as an

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Kelly Zeigler

KELLY GARRETT ZEIGLER

Kelly Garrett Zeigler has excelled as the vice president of global consumer and shopper insights for Vans, a subsidiary company of the VF Corporation, since 2017. In this role, she is responsible for elevating consumer voices within the company, conducting market research, trend forecasting, and collaborating with the brand president and other department heads. She previously served AT&T/DIRECTV as the director of consumer and competitive insights from 2011 to 2017. Prior to AT&T, Mrs. Zeigler headed up the global consumer insights function at Belkin International within the office of corporate development. Earlier in her career, she cultivated her international insights at Mattel and Disney’s consumer products division between 2002 and 2011 Mrs. Zeigler began her love of insights at Stanford University. First earning a Bachelor of Arts followed

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MARJORIE BAUMBERGER

Marjorie Baumberger, since her birth on a small Appalachian hill farm and attending a nearby one room school through the fourth grade, had the support of a community of neighbors working toward not only their own good but also that of the community.  Graduating high school, she was named class valedictorian.  At that time she considered attending college, however, it was several years later after volunteering for a two year term with the AmeriCorps National Service that Ms. Baumberger received her associate degree in business. At that time, Ms. Baumberger was named to the 2003 All Ohio Academic Team of two year colleges.  She has been a member of Ohio’s Appalachian country for the past decade, participating in their endeavors

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Lauren Bogle

LAUREN BOGLE

With a Bachelor of Science in agricultural communications from Texas Tech University, Lauren Bogle initially began her career in broadcast journalism with Fox and PBS. After realizing that digital media would soon disrupt the traditional broadcasting business model, she transitioned toward advertising in order to pursue a more sustainable career. Ms. Bogle worked as a social media content manager for 2930 Creative and as a social media specialist with Warren Douglas Advertising. In 2017, she established the Bogle Agency. As the owner of her current agency, Ms. Bogle specializes in advertising, integrating digital strategies and videography. She oversees company social media, overall strategy and employee management, as well as accounting duties. As a leader, she takes pride in executing strategies

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Meredith Hafer

MEREDITH L. HAFER

Having worked on behalf of the Armstrong Flooring Corporation since 2012, Meredith L. Hafer distinguished herself as a residential channel marketing manager. She is likewise the chairperson of Armstrong’s Women’s Initiative Network, one of their diversity and infinity networks, a position which she regards as one of the highlights of her career. In her role at the Armstrong Flooring Corporation, Ms. Hafer’s responsibilities include leading her team to develop and execute channel strategies for all customers, as well as creating the three-year product roadmap, managing customer product line reviews, designing promotional calendars and market research. Having been with the Armstrong Flooring Corporation for numerous years, she has previously served as a finance business analyst, a procurement manager and a supply

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Vicky Allen

VICKY ALLEN

Vicky Allen is renowned as a programmer and a marketing professional with more than 30 years of expertise in software, data center and telecom applications. Initially intending to become a teacher, she decided to shift her major when she realized that she would have a more stable career path in the technology field. Ms. Allen eventually graduated from Temple University in Philadelphia with a Bachelor of Business Administration in business and computer science in 1980. In 1977, Ms. Allen began her career with the Burroughs Corporation as a quality assurance technician. She subsequently served the aforementioned corporation as a software quality assurance engineer in 1978 and a systems analyst from 1978 to 1981. Working as a financial programmer analyst for

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