Rochelle Ashana first earned a Bachelor of Fine Arts in commercial arts design, with a minor in motion pictures and television, from the University of California Los Angeles before going on to obtain certification in finance from Financial Peace University. She began her career as a producer, actress and stunt woman in Hollywood from 1987 to 1997. Concurrently, she joined SAG-AFTRA, the Screen Actors Guild-American Federation of Television and Radio Artists, as an actress, master of ceremonies and producer in 1987 and remains active with the organization to this day. Moving to Hawaii, she joined the Hui No’eau Visual Arts Center on the island of Maui in 2012, where she excelled as a visual arts educator until 2015. During this time, she also spent a year as the Maui County advertising consultant for Ke Ola Magazine from 2014 to 2015. Ms. Ashana subsequently served as a security solutions specialist for Alert Alarm Hawaii from 2017 to 2019.

In 2019, Ms. Ashana joined Ohana Furnishings, where she continues to excel as a retail sales manager. She also established the Maui Furniture Gallery in 2020, where she sells gently used furniture from hotels that would have otherwise ended up thrown away. Looking towards the future, she hopes to expand the scope of her business in order to become more involved in recycling furniture. There is so much waste when it comes to perfectly good furniture being thrown away and even more damaged items can often be repurposed or refurbished with a little love and care. Her ultimate goal is to keep everything she can from going to the landfill.

Furthermore, Ms. Ashana has been incredibly active in her local community. She feels as though she was put on earth by God to help others and she has always strived to do so. One of her greatest achievements came during the Clinton administration when she lobbied for a bill in Washington, D.C., regarding the more than 40,000 Amerasian children who had been left behind by American servicemen in the Philippines when the U.S. Navy base closed in Subic Bay. As a result of that lobbying, the bill was passed, allowing those children to come to the United States to be with their families. Ms. Ashana has also donated her time and expertise to the Filipino Chamber of Commerce of Hawaii.

Ms. Ashana attributes much of her success to her parents, who where the inspiration behind her drive to help her community. Her parents had always gone out of their way to help others who were struggling, and her father, in particular, was well-known in their community for his generosity and his acknowledgement of others who had done well. Growing up with the example set by her parents was key to her current community-oriented nature. In that vein, she has also spent a considerable amount of time involved with the Binhi At Ani Filipino Community Center. When she is not working, Ms. Ashana enjoys spending time with her son, Collin Devin Mendoza, and is a member of the Lahaina Yacht Club.


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